Americans are once again turning to chocolate and candy to make Valentine’s Day sweeter this year, with 84% planning to include treats in their celebrations. By itself, Valentine’s Day brought in $5.2-billion in retail sales last year, proving how important the day is to the broader $54-billion confectionery industry. According to the National Confectioners Association, nearly half of Americans plan to treat themselves to a box of chocolates and 92% hope to get the sweet treat for the holiday this year. From heart-shaped chocolate boxes to conversation hearts, the classics remain popular because they feel personal, affordable, and nostalgic. Even better, most people enjoy chocolate and candy in moderation, treating them as special indulgences rather than everyday foods.