Lay’s is getting a major glow-up as it approaches its 100th year, complete with a new logo, sunnier packaging, and an all-natural ingredient overhaul. The brand hopes the redesign, which features warm “Lay’s Rays,” a revamped color palette, and close-up chip photography, will highlight its “real potato” roots, because apparently 42% of surveyed snackers didn’t know Lay’s were made from actual potatoes. The company is also swapping out some seed oils for olive and avocado oil in certain lines and plans on making even more changes in the coming year. Whether you’re snickering at the survey or craving a fresh crunch, Lay’s is betting its new look will make everyone see the humble potato in a whole new light.