A new tequila brand is going out of its way to become “exclusive.” Tequila Purísima, from Mexico, doesn’t have a celeb endorser but instead focuses on ultra-premium ingredients and craftsmanship. It’s made with 60-percent water sourced from three 400-meter-deep natural spring wells, slow-cooked agave…roasted over three days in steam ovens, and has no zero additives. The exclusive part is that you have to fill out an application on their website to get some. If you are lucky.