PepsiCo Teams Up With Formula 1 For New Energy Drink

PepsiCo just hit the accelerator on excitement by teaming up with Formula 1 to become its official global partner, bringing Sting Energy, Gatorade, Doritos, and more into the fast lane. Sting Energy, now the official energy drink of F1, is already a hit in Asia with its fizzy, fruity punch and is revved up to keep fans going from start to finish. Gatorade joins as the official sports drink, and Doritos grabs pole position as the go-to savory snack. Through marketing collabs, fan zones, and plenty of snacks and sips at F1 events, this high-octane partnership is sure to fuel fun on and off the track.


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