Nearly Half Of Americans Treat Themselves To A Box Of Chocolates For V Day

Valentine’s Day isn’t just for couples—Americans are making it a full-on chocolate fest, with nearly half treating themselves to their own box of sweets. According to new data from the National Confectioners Association (NCA), a whopping 91% will celebrate with candy, proving that nothing says love—romantic, platonic, or self-care—like a little sugar rush. The NCA’s survey also finds that heart-shaped boxes are still the go-to, and while some people carefully use the guide to decide on which ones to eat, others take a gamble on their next bite. With chocolate sales expected to climb, it’s clear that Americans believe the sweetest way to someone’s heart this Valentine’s is through their sweet tooth!


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